Who We Are
A trusted strategic advisor, built on decades in the field.
Our endeavour is to serve as a trusted strategic advisor to governments, tourism boards, destination management organisations, hospitality developers, investors and tourism enterprises — providing practical, research-driven and commercially sustainable solutions that strengthen tourism ecosystems, unlock long-term growth opportunities and create meaningful visitor experiences.
Drawing upon decades of leadership experience and capability in the travel, tourism and hospitality industry, we combine strategic vision with hands-on industry expertise to deliver innovative, implementable and commercially viable solutions tailored to the evolving needs of the global tourism landscape.
Beyond advisory, we are committed to educating and mentoring senior management teams, entrepreneurs and industry professionals — helping them incubate, establish, scale and grow successful ventures, and conducting executive programmes on the responsible application of AI across today's tourism environment.
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Founded by two like-minded travel entrepreneurs with more than fifty years of combined experience across corporate travel management, destination weddings and luxury holidays — underpinned by a deep command of taxation and IATA regulation. Both are seasoned investors in their own right, and both have held positions of strategic influence within the trade, offering insight most consultancies only gather from the outside.
Tourism Avenues LLP — Founding Partners
